Retail Growth, Market Entry & Commercial Strategy


With over 25 years in retail buying & commercial leadership, I partner with brands, manufacturers and retailers navigating pivotal growth moments. I bring hands on experience across global sourcing, range architecture, pricing strategy, product development and market entry combining high level commercial thinking with practical execution. Having led large scale buying functions across the UK and international markets, I understand how commercial decisions are made and how to position businesses to win.
I support ambitious businesses at key moments of growth & change.
Commercial Strategy
Operating & Growth Enablement
I work in a direct, commercially focused way.
I ask the difficult questions, challenge assumptions & bring clarity to complex situations. My approach combines strategic thinking with practical execution - ensuring plans translate into measurable commercial results.
I operate as a partner, not a distant advisor. I stay close to the detail while keeping sight of the bigger commercial picture.
Clear direction. Commercial discipline. Tangible outcomes.